Technology :

August 11, 2017

Meet Alexander Chung: A Social Media Master Class

Amongst the hundreds of attendees, you could feel the excitement and anticipation in the air. Check out some of Chung’s choreography, and you’ll understand why. His portfolio boasts working with the likes of the Backstreet Boys and Sean Kingston. He’s taught around the world and has won a number of world dance titles with his […]



July 31, 2017

Coachella & WayHome: Why I’m a Die-Hard Music Festival Fan

People always ask me why I attend Music Festivals. The millennials that surround me are surprised I’m there; my kids’ friends back home can’t believe their eyes when they see my Live Feeds; and my C-Suite peers raise an eyebrow. Music Festivals make me happy. The Journal of Personality and Social Psychology explains that, if […]



July 24, 2017

How to Attract a Millennial’s Attention – And Keep It

And with years of different social media channels competing for my attention, I’ve built up immunity to alerts. No longer do I react when I hear that familiar tone or feel my phone vibrate. When I see that red button on my email app reminding me I’ve got messages I haven’t read, I close my […]



July 14, 2017

The Panic Button: An Unfortunate Tale of Necessity

In light of the recent GOP shooting, it’s becoming increasingly apparent that SnapComms’ new Panic Button feature is becoming less of a precaution and more of an unfortunate reality. We now live in a world where a Congressman can’t practice for a charity baseball game without endangering his life. Here’s how SnapComms fits in  SnapComms allows […]



October 20, 2015

Content Marketing: Is yours usable?

Your sales teams say they need more case studies and buyer-specific content. Your customers and employees tell you they need more research and thought leadership. SEO demands content too. It seems the more we produce, the more they want.  And yet! About 70% of the content we produce goes unused. Marketing departments report ‘content non-usage rates’ […]