Now: Creative ideation and direction, chief designer, award-winning photographer, IT support, family guy.
Then: Michael has been leading the creative development of brand and communications for over 25 years. He headed the design team in a print service bureau where he developed and managed creative programs in retail, internal and consumer marketing. Michael expressed his entrepreneurial efforts and creative vision in 2000 when he founded Hope Creative. Michael rolls differently than other creative types. His knowledge of vintage television is unmatched. He writes great ad copy. He’s an award-winning photographer and designer. His design degree is from Rhode Island School of Design. He’s designed at Apple in Cupertino. PLUS he holds the record for the fastest assembly of an IKEA PAX cabinet at just under 9 minutes.
Now: Information synthesizer, content strategist, metrics-driven marketer, operations, business development.
Then: With over 20 years of entrepreneurial experience as Principal of The Hoppen Group, Lynne has contributed strategic and conceptual thinking — and clear meaningful words — for Fortune 500 companies, not-for-profit and government. Lynne has an uncanny, unrivalled ability to cut through a sea of information to provide the facts that people need to know. Her critical, creative thinking and lean writing style inspires people to notice, understand, care and respond. Lynne really knows how to “make the complex simple”. Perhaps too, one of her most honed skills is as a fridge whisperer, able to create yummy and nutritious school lunches for three kids using only a single chicken bone and a radish.
Now: Layout artist, editor, SnapComms guru, office management.
Then: Monica and Lynne met first in 1990 as interns at a publishing company in Mississauga—since then they’ve been to each others weddings and shared tea almost daily for decades—so Monica IS family. Around our office, Monica is most known for her eye-for-detail. She’s responsible for agency-wide delivery of all projects and ensuring we produce our best work quickly, efficiently and on budget. With over 20 years of production experience, Monica has managed a ton of diverse and important projects for clientele like Scotiabank, CIBC, Genworth, Janssen Inc., AstraZeneca, and Rogers Communications, to name a few.
Now: SnapComms client support, solution-finder, employee engagement specialist.
Then: Poor Paula — her home base is the beautiful and tranquil Santa Barbara, California. Paula is one of those rare sales and service managers who also naturally serves as an inspiring mentor. With a strong background in IT, sales and marketing, Paula is our go-to person for SnapComms problem-solving and support. When we require her expertise to help a client, she eagerly steps in to provide exceptional sales and post-sales training support. Paula’s positive attitude and the respect others feel toward her are infectious. She’s the real deal and WE are the lucky ones to have her as part of the SnapComms Canada team.