October 20, 2015

Content Marketing: Is yours usable?

Your sales teams say they need more case studies and buyer-specific content. Your customers and employees tell you they need more research and thought leadership. SEO demands content too. It seems the more we produce, the more they want.  And yet! About 70% of the content we produce goes unused. Marketing departments report ‘content non-usage rates’ […]



October 19, 2015

Emotional Advertising Works!

How’d your family get this chance to star in the Quaker Ad? Studio M, a Toronto-based video production shop, reached out to Joy of Dance studio to find a young girl and her family who might be willing to appear in their ad for Quaker Canada. Our 10 year old daughter, Lauren, loves to dance and […]



Toronto Raptors: What’s the “it” factor?

All-star Paul Pierce of the Wizards foreshadowed last year’s 7-game series’ outcome. He suggested the Toronto Raptors did not have the “it” factor to win. The Raptors proved Pierce right. I’ve never seen my beloved Raptors play worse. Yet I stayed to the bitter end of Game 2′s fourth quarter. What was the “it” factor that kept ME — the ardent Raptor […]



March 19, 2015

Apple Watch: Is it Fool’s Gold?

The Apple Watch has created such a buzz that I thought I’d do a little research. And what I found out surprised even me. 1. The Apple Watch really doesn’t have a “killer” application The Apple Watch Sport is the basic model version that starts at $349—which means in Canada it will (likely) be $399. […]



March 16, 2015

Facial recognition: The privacy tradeoff

What’s the big deal anyway? As a society, we’re becoming used to the idea of giving up some privacy in exchange for something. A few examples: Loyalty cards: I have a Shoppers Drug Mart Optimum Card. I signed up to earn points and discounts—in exchange for letting Shoppers track every item I purchase. Social media: […]



February 25, 2015

Conrad Black: Don’t judge a book by its cover

Would I like to be introduced to the acclaimed biographer, famed financier and aristocrat? Was this a good time to meet the former media baron who served a three-year jail sentence in the US for mail fraud and obstruction of justice? Yes please! I held out my hand and said, “Pleased to meet you, Mr. […]



June 3, 2014

ENGAGE. TRANSFORM. IGNITE — SEE YOU AT IABC 2014!

And that’s where HOPEandHOPPEN is going to be — yes, we’ll be there on Sunday, setting up our booth! We’ll be exhibiting SnapComms employee engagement tools to the leading communicators at IABC 2014. Have you checked out the IABC conference highlights? Mike Walsh (@mikewalsh) will be making the opening address Sunday evening, and I’m thinking […]



SEE US at the SNAPCOMMS BOOTH & GET YOUR HEADSHOT AT IABC 2014 — FREE!

In LinkedIn, I commonly see shots of women in a strappy or strapless dress, cropped at the shoulder, where they literally look naked. I see shots of people with their spouse or partner cropped out. I see blurry shots; and shots of people looking sweaty and if not drunk, clearly after a few drinks. I […]