August 11, 2017

Meet Alexander Chung: A Social Media Master Class

Amongst the hundreds of attendees, you could feel the excitement and anticipation in the air. Check out some of Chung’s choreography, and you’ll understand why. His portfolio boasts working with the likes of the Backstreet Boys and Sean Kingston. He’s taught around the world and has won a number of world dance titles with his […]

July 31, 2017

Coachella & WayHome: Why I’m a Die-Hard Music Festival Fan

People always ask me why I attend Music Festivals. The millennials that surround me are surprised I’m there; my kids’ friends back home can’t believe their eyes when they see my Live Feeds; and my C-Suite peers raise an eyebrow. Music Festivals make me happy. The Journal of Personality and Social Psychology explains that, if […]

July 24, 2017

How to Attract a Millennial’s Attention – And Keep It

And with years of different social media channels competing for my attention, I’ve built up immunity to alerts. No longer do I react when I hear that familiar tone or feel my phone vibrate. When I see that red button on my email app reminding me I’ve got messages I haven’t read, I close my […]

July 14, 2017

The Panic Button: An Unfortunate Tale of Necessity

In light of the recent GOP shooting, it’s becoming increasingly apparent that SnapComms’ new Panic Button feature is becoming less of a precaution and more of an unfortunate reality. We now live in a world where a Congressman can’t practice for a charity baseball game without endangering his life. Here’s how SnapComms fits in  SnapComms allows […]

October 20, 2015

Content Marketing: Is yours usable?

Your sales teams say they need more case studies and buyer-specific content. Your customers and employees tell you they need more research and thought leadership. SEO demands content too. It seems the more we produce, the more they want.  And yet! About 70% of the content we produce goes unused. Marketing departments report ‘content non-usage rates’ […]

October 19, 2015

Emotional Advertising Works!

How’d your family get this chance to star in the Quaker Ad? Studio M, a Toronto-based video production shop, reached out to Joy of Dance studio to find a young girl and her family who might be willing to appear in their ad for Quaker Canada. Our 10 year old daughter, Lauren, loves to dance and […]

Toronto Raptors: What’s the “it” factor?

All-star Paul Pierce of the Wizards foreshadowed last year’s 7-game series’ outcome. He suggested the Toronto Raptors did not have the “it” factor to win. The Raptors proved Pierce right. I’ve never seen my beloved Raptors play worse. Yet I stayed to the bitter end of Game 2′s fourth quarter. What was the “it” factor that kept ME — the ardent Raptor […]

March 19, 2015

Apple Watch: Is it Fool’s Gold?

The Apple Watch has created such a buzz that I thought I’d do a little research. And what I found out surprised even me. 1. The Apple Watch really doesn’t have a “killer” application The Apple Watch Sport is the basic model version that starts at $349—which means in Canada it will (likely) be $399. […]

March 16, 2015

Facial recognition: The privacy tradeoff

What’s the big deal anyway? As a society, we’re becoming used to the idea of giving up some privacy in exchange for something. A few examples: Loyalty cards: I have a Shoppers Drug Mart Optimum Card. I signed up to earn points and discounts—in exchange for letting Shoppers track every item I purchase. Social media: […]

February 25, 2015

Conrad Black: Don’t judge a book by its cover

Would I like to be introduced to the acclaimed biographer, famed financier and aristocrat? Was this a good time to meet the former media baron who served a three-year jail sentence in the US for mail fraud and obstruction of justice? Yes please! I held out my hand and said, “Pleased to meet you, Mr. […]

June 3, 2014


And that’s where HOPEandHOPPEN is going to be — yes, we’ll be there on Sunday, setting up our booth! We’ll be exhibiting SnapComms employee engagement tools to the leading communicators at IABC 2014. Have you checked out the IABC conference highlights? Mike Walsh (@mikewalsh) will be making the opening address Sunday evening, and I’m thinking […]


In LinkedIn, I commonly see shots of women in a strappy or strapless dress, cropped at the shoulder, where they literally look naked. I see shots of people with their spouse or partner cropped out. I see blurry shots; and shots of people looking sweaty and if not drunk, clearly after a few drinks. I […]