You pump out content. No one reads it. And yet your sales teams, customers and employees tirelessly demand MORE content marketing—only to see it fall into the dark hole of a content library, never to be used.
Your sales teams say they need more case studies and buyer-specific content. Your customers and employees tell you they need more research and thought leadership. SEO demands content too. It seems the more we produce, the more they want. And yet! About 70% of the content we produce goes unused. Marketing departments report ‘content non-usage rates’ […]